Mediara's Technology division is the result of the merger between Marketing and the latest technology available in the market. Web positioning is one of the services Mediara offers its clients for which we have developed our own methodology. This exclusive and unique approach differentiates us from the rest of marketing agencies.

It's not all about technology. It's a question of using the latest technology as a tool to implement successful marketing strategies to obtain the best results possible. This is our approach and that is why we have developed our own brands for our SEO & SEM services: Seology & Semology Intelligence.

Mediara's team is made up by a highly qualified group of professionals with a vast experience on the Internet and Marketing world. This team is in charged of our technology solutions; they monitor our clients' accounts daily and make strategic decisions that make of these campaigns real business successes

We provide our clients with all the key success factors they need from selecting the most efficient keywords, landing pages, etc.


SERVICES OFFERED

· Target Evaluation
· Marketing strategy development
· Research and keyword development
· Creativity
· Copywriting
· Landing page design
· Web hosting
· Traffic evaluation
· Centralised search listing management
· Campaign management
· Bid management
· Search vendor relations
· Reporting
· Profit and ROI maximisation
· Campaign optimisation
· XML Feeds
· Data Feeds
· Fraud detection


SEMOLOGY: MARKETING AND TECHNOLOGY

Mediara not only offers its clients the latest technology seology but also something a lot harder to gain and imitate: The knowledge and expertise of our team.
The perfect blend to create the best campaigns and obtain the best results for our clients.


KEYWORD SELECTION

Choosing the best keywords is the starting point for any efficient and effective SEMcampaign. When Mediara makes the selection of keywords, these always meet a triple objective. Firstly, they will be the keywords that will most likely produce conversions. They will also guarantee CPC optimisation and, finally, they will position our client's product, service or company among the best results of the internet searches.

This is a crucial step which determines the success or failure of a SEM campaign. Everybody can choose several keywords but not everybody is capable of choosing the best keywords. Mediara and Semology can.


MARKETING AND COMUNICATION STRATEGY

An effective copy is the best way to induce a click from a potential customer. A copy is effective not only when it produces the desired click rate but when the people who click through are qualified customers and by that we mean real potential customers. The Semology methodology increases qualified visits to our client's websites.

The blend of choosing the best keywords and writing and effective copy guarantees the desired click rate.


LANDING PAGE OPTIMIZATION

At Mediara we believe that the management of an effective SEM campaign does not end with the achievement of the desired click rate. Semology's results go beyond.
Once an effective copy has maximised qualified visits, it becomes imperative to keep potential customers interested enough to surf the entire web and the landing page is the key element. Visitors must find the exact information they were searching as it only takes a few seconds to make the decision of leaving a website.
This is where our exclusive landing page optimisation service comes into place.


SEMOLOGY: CAMPAIGN MANAGEMENT

SEM campaign management should never be done as an automated process. Most SEM agencies manage their campaigns through algorithms based models and pre-established rules.
These tools and technology solutions are necessary and useful. However, they are incapable of providing us with whole picture as they don't include all the variables which influence SEM campaigns' results. These tools should be supervised by professionals; otherwise the campaign would lead to questionable results. One of Semology's differentiating factors is our people. Mediara's team is made up by a highly qualified and experienced group of professionals. Their knowledge and expertise is what makes of Semology a value added service for our clients. Not everybody can offer a service based upon know how and expertise. Algorithms based models and pre-established rules, on the contrary, can be found anywhere.

Our analysts are specialists in managing and supervising SEM campaigns as well as making decisions and providing our clients with strategic recommendations. To successfully predict a campaign's performance our people take into account a lot more variables than just click through and conversion rates:

· Marketing and communication strategies.
· Marketing targets and priorities.
· Bid situation.
· Sector and market environment.
· Desired actions balanced with traffic.
· Keyword categorisation and development.
· SWOT analysis.
· Competitors' marketing strategies and actions.


WHY SO MANY VARIABLES?

Automated models and systems assume a campaign's performance can be predicted by only analysing numeric variables such as click through and conversion rates and the average position.

There is no question about the relevance and importance of this data. However, to successfully manage a SEM campaign all the variables above should also be taken into account. Numbers on their own are not enough to reflect all the changes that occur in the marketplace or to explain and justify the results of such a campaign. On the other hand, automated processes always "behave" in the same way. They lack the originality and innovation capacity only the human brain can provide a marketing strategy with.

Semology combines the two elements: technology and expertise. This blend guarantees the best results possible for our clients.