Mediara Contents is a business unit created to develop thematic Internet communities.

The aim of these communities is to become the first source of information on a specific topic and, therefore, the reference website in the field. Publicity and agreements with related companies will be two important sources of income.

At the moment, we are developing an Internet hunting community know as Cazaderos. We are working to make it the first point of call for Spanish hunters. In order to meet this target we are carrying out both internal and external actions.

First, Cazaderos' website contains all the information a hunter might need. This site is real online hunting encyclopedia where beginners and experienced hunters can look anything related to this activity up. Even more so, there are also certain sections dedicated to relevant issues and news related to the world of hunting which are regularly updated.

Secondly, Cazaderos allows the interaction among users through a chat where they can share experiences and get answers to any questions they might have. This interaction fosters the community spirit involving Cazaderos' users in the project and enabling us to constantly improve the site with their ideas and comments.

Mediara Contenidos will also carry out external actions to position these communities as referential sites in their fields creating a strong brand at the same time. Email and Mobile Marketing campaigns, Internet positioning campaigns and online advertisement are some of the marketing tools and strategies Mediara will use to guarantee the success of these websites.